.png)
Neil Patel is a marketing genius, no doubt about that. His methods are often considered benchmarks in digital marketing strategies, and recently, I noticed he was using YouTube Live to run webinars. As effective as Neil's approach was, I spotted a few areas where even he could enhance his strategy. If you want to run a successful YouTube Live webinar and maximize your results, this guide will walk you through what Neil got right and where you can improve.
Neil's decision to use YouTube Live for webinars was a smart one, as it offers several benefits:
But here’s the catch: relying solely on YouTube Live can limit your ability to control the viewer experience and maximize conversions. YouTube’s ads, suggested videos, and lack of retargeting pixels opportunities can hurt engagement and revenue opportunities.
Let’s dive into how you can follow Neil’s lead and go one step further.
One of the first things Neil Patel nailed was not sending people directly to YouTube Live. Instead, he invited his audience to a registration page where he collected valuable contact information, including names and emails. This step is crucial because it converts viewers into leads before the webinar even starts.
Pro Tip: You can create a registration page using platforms like Grawt. Make sure your landing page highlights the value of your webinar and encourages people to sign up.
Neil also added a CTA to book calls for his agency on the thank-you page after registration, converting leads into potential clients—this is a fantastic strategy you should adopt.
However, Neil missed a huge opportunity to optimize this process further.
After registering for Neil’s webinar, I received a direct link to watch it on YouTube Live. This is where things could be better. By sending attendees straight to YouTube, Neil lost control over the viewing environment. Attendees were exposed to YouTube ads and suggested videos, which can distract viewers and reduce engagement.
A better approach? Send your attendees to a branded landing page with the YouTube Live video embedded. This way, you:
After the live webinar, you can even turn this page into evergreen content by embedding the recorded version and adding a CTA to capture more leads.
Neil’s reminder email strategy was spot-on. Leading up to the webinar, I received several well-timed reminders:
These reminder emails are critical for ensuring high attendance, especially since webinars are easily forgotten in today’s fast-paced world. Neil’s emails provided all the key details and links, making it simple for attendees to join.
While Neil did a great job sending reminders, he missed an opportunity to streamline the process. Instead of asking users to manually add the event to their Google or Outlook calendars, you can send an .ICS file. This allows attendees to add the webinar to their calendar with a single click, increasing the likelihood they’ll actually attend.
Also, ensure your reminder emails are mobile-friendly, as a significant portion of your audience will check their emails on smartphones.
This is how Neil did it:
Neil also sent two crucial follow-up emails after the event:
These follow-ups are vital for keeping the conversation going with attendees and gathering valuable feedback. Additionally, sharing the recording allows those who couldn’t attend live to engage with the content.
While Neil’s post-webinar follow-up was effective, he missed another opportunity here. Instead of directing viewers to YouTube to watch the recording, consider sending them to another branded landing page where the recording is embedded. Here’s why:
Webinar funnel optimization isn’t just about hosting a live event—it’s about designing a seamless audience journey from registration to post-event sales. While Neil’s funnel-driven webinars excel at lead capture, gaps in post-webinar retargeting and CTA alignment leave revenue on the table.
Neil Patel’s approach to webinars using YouTube Live was effective in many ways. He nailed the registration process, email automation, and post-webinar follow-ups. However, by embedding the video on a branded landing page and using better calendar integration, Neil—and you—could take webinar strategies to the next level.
If you want to maximize leads, engage your audience, and convert viewers into clients, follow these steps and improve upon Neil’s strategy to create your own successful webinars.
Ready to put these strategies into action and create webinars that surpass even Neil Patel? Grawt makes it simple. With distraction-free landing pages, easy-to-use webinar sign-ups, built-in email reminders, and powerful tools to track viewer engagement, Grawt gives you everything you need to run successful webinars without any hassle.
Plus, you can easily turn your live sessions into long-term lead generators with evergreen pages and targeted follow-ups—all from one simple platform. If you're serious about getting better results from your webinars, try Grawt and see the difference for yourself.
.png)
