When 2024 began, we at Grawt had a bold vision—to transform how our users approach marketing. Fast forward to the end of the year, and we’ve turned that vision into a reality. Let’s chat about the highlights, the big wins, and the countless improvements that prove our commitment to progress and your success.
One of the standout features this year has to be Global Colors. If you’ve ever wished for a magic wand to update your brand colors across an entire page (or 100+ elements) in seconds, you’ll love this. Whether you’re redesigning for a campaign or refreshing your brand’s look, this update has made page design effortless and fun. And when paired with Global Fonts, you’ve got full creative control with zero headaches.
Why it matters: You’re not just saving time—you’re building stunning, cohesive designs without breaking a sweat.
Another design gem? Hover Effects and Collapsible Blocks. These little touches of interactivity aren’t just eye-catching; they’re essential for keeping visitors engaged. Your pages can now feel dynamic and alive—exactly what modern audiences expect.
We’re not just using AI for the buzz—we’re using it to make your life easier. With GPT-4o in AI Studio, content creation has hit a whole new level. It’s not just more advanced; it’s more intuitive. And if you’re targeting Turkish-speaking audiences, well, merhaba to effortless content generation!
Automation also took a huge leap forward with updates to Workflows and the debut of Email Broadcasts. We’ve made it easier to craft beautiful emails and send them to the right people, at the right time, without jumping through hoops.
Why it matters: The smarter your tools, the more time you have to focus on growing your business.
Speed and performance were a major focus this year. Moving to AWS infrastructure wasn’t just about keeping up; it was about staying ahead. Faster page loads, more secure systems, and the capacity to handle whatever traffic comes your way. Combine that with Localized Image Delivery and WebP Format, and your pages now load faster than ever—a win for user experience and SEO.
We’ve also tackled bugs and smoothed out workflows. For example, Improved Pagination and Enhanced QuillJS Editor UI mean less time dealing with glitches and more time getting results.
Why it matters: A seamless experience for you means a seamless experience for your audience. Everyone wins.
Managing your leads has never been this intuitive. With updates like Interactive Tags and Advanced Segmentation, you can filter, organize, and target your audience with precision. Want to see how many leads are tagged for a specific campaign? Done. Need to tweak details directly from the lead screen? Easy.
Why it matters: More control over your leads means better campaigns, and better campaigns mean more conversions.
Here are a few more updates that show just how far Grawt has come:
This year was all about progress—not just for us, but for you. Every update, every new feature, and every fix was driven by one goal: to help you succeed. Grawt isn’t just a tool; it’s a reflection of our commitment to empowering marketers with smarter, faster, and more intuitive solutions.
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